Marketing management Quiz-1

Marketing management Quiz-1

Quiz

 

1. According to Philip Kotler, marketing management is an art and science of which of the following : –
   1.   Choosing target markets
   2.   Getting, keeping and growing customers
   3.   Both of the above
   4.   None of the above
2. What is the difference between marketing and selling : –
   1.   Marketing is a part of selling activities
   2.   Selling is a part of marketing activities.
   3.   Both marketing and selling are the same
   4.   None of the above
3. In order to get feedback about its new product launch, Raj Limited conducted an online survey through a short questionnaire. Identify the marketing function being mentioned in the given line.
   1.   Marketing planning
   2.   Product designing and development
   3.   Packaging and labelling
   4.   Gathering and analysing market information
4. Under the concept of “Marketing management” marketing is done keeping _______ as a focus :
   1.   Supplier
   2.   Investor
   3.   Consumer
   4.   None of the above
5. Selling activity is done ________ the transfer of the title of the goods : –
   1.   During
   2.   After
   3.   Before
   4.   All of the above
6. Which of the following are strategies involved in Selling : –
   1.   Branding
   2.   Labelling
   3.   Packaging
   4.   None of the above
7. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.
   1.   Describes the product and specifies its content
   2.   Identification of the product or brand
   3.   Grading of products
   4.   Helps in promotion of the products
8. Which of the following can be marketed?
   1.   Red Cross society persuading to donate blood
   2.   Political parties persuading to vote for a particular candidate
   3.   Kerala Tourism persuading people to visit Kerala for health tourism
   4.   All of the above
9. Narayan Limited is offering a travel package for 15 destinations worldwide with free insurance on the bookings for the month of December 2023. Identify the feature of marketing being described in the above lines.
   1.   Creating a market offering
   2.   Needs and wants
   3.   Customer value
   4.   Exchange mechanism
10. Under which of the following conditions is a marketer not likely to fix the price of his products at the higher-end?
    1.   When he faces a high degree of competition
    2.   When he wants to attain market share leadership
    3.   When the product is unique in terms of packaging, product difference, and product differentiation
    4.   When the demand for the product is low
11. In order to promote the habit of health and hygiene among weaker sections of society, Narayan Limited has launched low-cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.
    1.   Marketing concept
    2.   Production concept
    3.   Societal marketing concept
    4.   Product concept
12. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
    Assertion(A)- The marketing concept strives to identify and meet the wants and requirements of customers in an efficient manner.
    Reason(R)- Products are purchased based on their quality and other attributes, according to the marketing theory
    1.   Both A and R are correct
    2.   A is correct R is incorrect
    3.   Both A and R are correct and R is the correct explanation of R
    4.   Both A and R are correct and R is not the correct explanation of R
13. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
    Assertion(A)- The term “market” refers to a location where buyers and sellers meet to conduct business and exchange goods and services.
    Reason(R)- A market is a group of present and potential customers for a product or service. It does not have to be a specific location.
    
    1.   Both A and R are correct
    2.   A is correct R is incorrect
    3.   Both A and R are correct and R is the correct explanation of R
    4.   Both A and R are correct and R is not the correct explanation of R
14. Under which of the following conditions does a business need not maintain a high level of inventory?
    1.   When a higher level of customer services need to be provided
    2.   When a high degree of accurate sales forecast can be made
    3.   When the responsiveness of the distribution system is low
    4.   All of the above
15. According to the modem marketing concept, which of the following statements is true?
    1.   It refers to the set of actual and potential buyers for a product
    2.   It refers to only the set of people who have the purchasing power to buy a particular product
    3.   It refers to the group of people who do not have the ability but willingness to buy a particular product
    4.   It refers only to the people who show interest in a particular product
16. The term 'market' may be understood in which of the following contexts?
    1.   Geographical area covered
    2.   types of buyers
    3.   Quantity of goods transacted
    4.   All of the above
17. Which of the following statements does not reflect a condition to be satisfied for an exchange to take place?
    1.   Each party should have the freedom to accept or reject the other party’s offer
    2.   Each party should be capable of offering something of value to the other
    3.   Involvement of at least two parties – the buyer and the seller is mandatory
    4.   Exchange can take place if the buyers and sellers are not able to communicate with each other
18. Under which of the following conditions will the company not be able to provide a high level of customer service?
    1.   When it maintains a high level of inventory
    2.   When it maintains a low level of inventory
    3.   When it owns a large number of warehouses
    4.   None of the above
19. Which of the following statements is not true with regard to the concept of a product?
    1.   It is confined to physical product
    2.   It is a source of satisfaction
    3.   It is a bundle of utility
    4.   All of the above
20. Which of the following are key aspects of marketing management ?
    1.   Focus on customer needs and wants
    2.   Proving customer satisfaction
    3.   Creating demand of the product or service
    4.   All of the above