Marketing management Quiz-2

Marketing management Quiz-2

Quiz

 

1. Narayan Ltd. is a natural and ethical firm that specialises in providing organic bathing items for men and women. The company uses plant-based elements in its goods and is the country’s leading organic brand. It not only meets the needs of its clients, but it also believes in environmental conservation as a whole. Determine the marketing management philosophy that ‘Beauty Products Ltd.’ employs.
   1.   Social marketing concept
   2.   Selling concept
   3.   Production concept
   4.   Product concept
2. A tea company is attempting to expand its operations. It recognises that the function of the intermediaries will be crucial in this regard. A conference of top management is called, and the causes that are causing the distributors’ potential to be underutilised are discussed. Intermediaries play a critical function in a product like tea. The company has decided to offer them discounts and to launch a robust promotional effort to entice them to participate. In the example above, which aspect of the marketing mix is highlighted?
   1.   Promotion
   2.   Price
   3.   Place
   4.   Product
3. An electronic manufacturing firm is confident in its ability to sell its goods. The company’s major focus is always on the features of the products it produces. They are constantly attempting to add new features, which are added after extensive research on the issue. For them, quality is everything. They strive to maintain the highest levels of quality and take all required procedures in the production process to achieve this. To put it simply, the company’s primary strength is the product’s quality and features. Which marketing factor is ‘Quality and Features’ in this case?
   1.   Product
   2.   Promotion
   3.   Place
   4.   Pricing
4. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
   Assertion(A)- A good design can boost a product’s performance and offer it a competitive edge in the market
   Reason(R)- Standardisation is the process of categorising things into several groups based on important qualities such as quality, size, and so on.
   1.   Both A and R are correct
   2.   A is correct R is incorrect
   3.   Both A and R are correct and R is the correct explanation of R
   4.   Both A and R are correct and R is not the correct explanation of R
5. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
   Assertion(A)- Personal selling only reaches a small percentage of the population.
   Reason(R)- Personal selling is extremely adaptable because the message may be changed.
   1.   Both A and R are correct
   2.   A is correct R is incorrect
   3.   Both A and R are correct and R is the correct explanation of R
   4.   Both A and R are correct and R is not the correct explanation of R
6. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
   Assertion(A)- Advertising is less expensive than other advertising methods.
   Reason(R)- The whole expense of advertising is shared among a huge number of people.
   1.   Both A and R are correct
   2.   A is correct R is incorrect
   3.   Both A and R are correct and R is the correct explanation of R
   4.   Both A and R are correct and R is not the correct explanation of R
7. Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion been described in the given lines.
   1.   Advertising
   2.   Sales promotion
   3.   Personal selling
   4.   Public relation
8. Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop.
   She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines
   
   1.   Primary package
   2.   Secondary packaging
   3.   Transportation packaging
   4.   None of the above
9. Madhubala is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she has decided to offer educational packages to the prospective buyers. Identify the type of marketing concept being described in the given lines.
   
   
   
   1.   Product concept
   2.   Production concept
   3.   Marketing concept
   4.   Societal marketing concept
10. Narayan went to a shop and expressed his desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
    
    
    1.   Trademark
    2.   Generic name
    3.   Brand name
    4.   Brand mark
11. Nooper ltd is marketing its product online. Identify the channel of distribution being adopted by the company.
    1.   Zero level channel
    2.   one level channel
    3.   two level channel
    4.   three level channel
12. Narayan Ltd. sells its products through the company approved retailers. Identify the channel of distrubution being adopted by the company
    1.   Zero level channel
    2.   One level channel
    3.   Two level channel
    4.   Three level channel
13. On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.
    1.   Facilitates the use of product
    2.   Assists in promotion of the product
    3.   Helps in product identification
    4.   Provides protection to the product
14. Pragati Limited has chalked out an action plan in order to increase its market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.
    1.   Gathering and analysing market information
    2.   Marketing planning
    3.   Product designing and development
    4.   Packaging and labeling
15. Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
    1.   Product concept
    2.   Production concept
    3.   Marketing concept
    4.   Societal marketing concept
16. Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
    
    1.   Advertising
    2.   Personal selling
    3.   Public relation
    4.   Sales promotion
17. Make the correct order of following marketing functions
    I) Market planning
    II) Gathering and analysing marketing information
    III) Standardisation and grading
    IV) Product designing and development
    1.   I, II, IV, III
    2.   I, IV, II, III
    3.   II, I, IV, III
    4.   IV, I, II, III
18. Assertion (A): Personal selling is called a dialogue.
    Reasoning (R): Personal selling is possible through face to face contact and communication with customers.
    
    
    1.   Both are correct and (R) is the correct explanation of (A)
    2.   Both are correct but (R) is not the correct explanation of (A)
    3.   Both statements are incorrect
    4.   (A) is correct but (R) is incorrect
19. Assertion (A) :Advertising is called paid form of impersonal communication.
    Reasoning (R) :Advertising covers a large market area with low cost.
    1.   Both are correct and (R) is the correct explanation of (A)
    2.   Both are correct but (R) is not the correct explanation of (A)
    3.   Both statements are incorrect
    4.   (A) is correct but (R) is incorrect
20. Assertion (A) :Packaging is known as a silent salesman.
    Reasoning (R) :Attractive and innovative package can attract a lot of customers to purchase the product.
    
    1.   Both are correct and (R) is the correct explanation of (A)
    2.   Both are correct but (R) is not the correct explanation of (A)
    3.   Both statements are incorrect
    4.   (A) is correct but (R) is incorrect